The goal of this project was to design a brand identity and touchpoints for a fictional restaurant. Bautista is a contemporary Creole/Cajun restaurant specialising in jazz music and late-night vibes.
I was influenced by New Orleans Jazz for the brand design. I tried to reflect the experimental nature of the music through playful and chaotic visuals and an experimental use of text. I incorporated multiple display typefaces of varying weights and sizes inspired by the jumbled signs seen in the city’s French Quarter.
This project was a lot of fun to work on and gave me an opportunity to break out of the traditional grid structure and experiment with a more chaotic approach to design.
